The DIBEST Programme has officially launched its masterclasses on January 14 in Ireland, France, Spain, and Portugal to equip tourism professionals with essential digital skills for growth and sustainability.
Supporting Digital Transition in Tourism
The DIBEST Programme is designed specifically for microenterprises in the tourism sector, offering them the tools and knowledge they need to enhance their digital presence and marketing strategies. With businesses still recovering from the impact of the pandemic, embracing digitalisation has become vital in reaching broader audiences, improving customer engagement, and driving bookings.
A Comprehensive Digital Skillset
The masterclasses cover crucial areas such as the importance of digital presence, SEO, inclusion and accessibility, data analysis, storytelling, and content creation. These elements are essential in helping businesses establish a strong online presence, improve visibility, and create engaging content to attract and retain customers.
Progress So Far: Two Sessions Completed
The DIBEST Programme has already successfully conducted two masterclasses, receiving positive feedback from participants.
As the programme continues to roll out across Ireland, France, Spain, and Portugal, tourism microenterprises will have the opportunity to benefit from expert-led training and innovative digital strategies.
Stay tuned for upcoming masterclasses and take the first step towards a digitally empowered business!